Property Investment Strategist

A property investment strategist works out which properties you should buy, in what order, held in what structure, to reach a goal you have actually defined. The property comes last. The plan comes first.

Reviewing a property investment plan with a Chase Wealth Australia strategist

The role

What a property investment strategist actually does

Finding a listing, arranging a loan and filing a return are three different jobs, and none of them is this one. Chase Wealth Australia has worked with more than 500 clients on over 1,200 property purchases, and the pattern behind almost every stalled portfolio is the same: a first purchase made on its own merits, with no plan for the second.

The work happens before anything is bought, and it keeps happening afterwards.

  • Sets the target. A number and a date. Replace this much income, by this year.
  • Establishes borrowing capacity and the deposit path. Not just what you can borrow today, but what purchase one has to do to make purchase two possible.
  • Chooses the structure before the asset. Personal name, trust, or self managed super fund.
  • Sequences the portfolio. Which property first, what it needs to achieve, and the trigger that says you are ready for the next one.
  • Sets the selection criteria. The market, the property type, the price band, and the numbers a candidate has to hit.
  • Reviews and adjusts. A property investment strategy written once and never revisited is a document, not a strategy.

Who does what

How a strategist differs from the other people you could hire

Most investors end up working with several of these. They do different jobs, and only one of them owns the plan.

RoleWhat they ownWhat they do not
Property investment strategistThe plan. What to buy, in what order, in what structure, to hit a defined goal.Does not replace a licensed financial adviser, a broker, or an accountant.
Buyer’s agentFinding and negotiating a specific property, usually one at a time.Typically engaged per purchase, so the sequence across a portfolio is not their brief.
Mortgage brokerSourcing and structuring the loan.Advises on the finance, not on which asset or in what order.
Financial adviserFinancial products, superannuation and investment structures, under an AFSL.Direct residential property usually sits outside the advice they are licensed to give.
AccountantTax treatment, returns, and reporting on what you already own.Works on decisions after they are made rather than setting them.
Property managerRunning the tenancy once you own it.No role in acquisition or planning.

Be honest about it

When you need a strategist, and when you do not

(01)

It is worth it when

  • You want more than one property and have no plan for how the second one gets funded.
  • You have equity sitting idle and no view on whether using it is the right move.
  • You bought once, it has not performed as expected, and you want to know whether to hold, sell, or build around it.
  • You are weighing a self managed super fund purchase and the structure decision is still open.
  • Your borrowing capacity is the constraint and the order of purchases has to work around it.
(02)

It is probably not worth it when

  • You are buying a home to live in. That is a different decision with different criteria.
  • You want one property, ever, and you already know the market you want it in.
  • You are looking for someone to hand you a listing. That is a buyer’s agent brief.

Before you engage anyone

Seven questions worth asking a property investment strategist

  1. (01)

    How are you paid, and by whom?

    If a developer or seller pays them, ask what that means for which properties reach your shortlist. Get the full fee in writing, including anything triggered later by a purchase.

  2. (02)

    What happens if the answer is do not buy anything this year?

    A plan that can only ever conclude in a purchase is not a plan.

  3. (03)

    Show me the criteria you apply.

    Published, specific, and the same for every client, or it is being invented per deal.

  4. (04)

    What does purchase two look like, and what has to happen first?

    This is the question that separates a portfolio plan from a transaction.

  5. (05)

    Who reviews it, and how often?

    Find out what a review actually covers and whether it costs extra.

  6. (06)

    What do you check on a property before it reaches me?

    Ask them to walk through a real example rather than describe a policy.

  7. (07)

    Can I speak to a client who is three or more properties in?

    Anyone can produce a happy first time buyer, and the mistakes that trip up a first purchase are well documented. The interesting reference is the one who kept going.

Working with Chase Wealth Australia

The plan covers the portfolio, not the purchase

Chase Wealth Australia has worked with more than 500 clients across over 1,200 property purchases, from offices on the Gold Coast and in Melbourne, with clients across Australia. The criteria used to assess a market and the checklist applied to a property are published openly, so you can hold a recommendation against them. The engagement is built around what purchase one has to achieve for purchase two to be possible, which is where most portfolios stop.

Read client success stories

Common questions

FAQs

What is a property investment strategist?

Someone who sets the plan behind a property portfolio: what to buy, in what order, held in what structure, to reach a defined financial goal. The property selection follows the plan rather than leading it.

What is the difference between a property investment strategist and a buyer’s agent?

A buyer’s agent finds and negotiates a specific property, usually one purchase at a time. A strategist sets the sequence the purchases sit inside, including what purchase one has to achieve before purchase two becomes possible.

Do I need a property investment strategist for one property?

Usually not. The value shows up when you want more than one, because the constraint is rarely finding a property. It is borrowing capacity, deposit, and structure across a sequence of purchases.

How much does a property investment strategist cost?

It varies by firm and by engagement. Ask for the full fee in writing before you engage, including anything that is only triggered later by a purchase, and ask how the figure is arrived at rather than accepting a range.

Can a property investment strategist help with an SMSF purchase?

Structure is part of the plan, and whether a self managed super fund is the right vehicle is a decision that belongs before the property is chosen rather than after.

Is a property investment strategist the same as a financial adviser?

No. A licensed financial adviser advises on financial products, superannuation and investment structures under an AFSL. Direct residential property usually sits outside that. The two roles work alongside each other rather than replacing one another.

Talk to a Chase Wealth Australia property expert about what your next purchase has to achieve.

Every investor starts from a different position, and the right sequence depends on where you are now. The starting point is a conversation about that, and about what you want the portfolio to do. If a plan is not the right move yet, that is a reasonable outcome of the conversation.